Professional cycling is becoming more expensive. From the more exotic race locations to the premium high tech kit and equipment. Let alone actually paying your staff and riders a living wage.
And with many notable men’s and women’s teams folding, a lot has been written about a professional teams main source of income, sponsorship. Ryan writes about the latest team to join those struggling to get to the 2019 season.
So imagine the feeling when just 3 days before you reveal your new title sponsor for 2019, they pull out!
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At the start of the week in which we had planned to share the news of our new title sponsor, our fantastic new technical partners and an array of talented riders, we are unfortunately having to fight to save the team. Last Friday evening, our new title sponsor pulled out of our agreement. Please read our bio link.
That’s what has just happened to Trek Drops. The team announced today that their set to be new sponsor has pulled out, leaving the team fighting for survival with a £250,000 black hole.
Trek Drops, despite only coming into existence in 2016, have risen to the very top of women’s professional cycling and have grown a fan base way above that of many established teams. They have great presence on social media and promote their current sponsors tirelessly.
So when everything seems to be going right, how can it go so wrong so very quickly?
The reasons behind the sponsorship collapse have not been publicised, nor the sponsors themselves.
And it could all be for very legitimate reasons, but for someone to pull out that late in the day, something big must have happened.
There is now 12 riders and countless support staff who are unsure if they will have a job next year. This isn’t just about professional sport, this is about people’s livelihoods.
So what have Trek Drops done to try and find a way out of this awful situation?
They’ve turned to crowd funding.
This isn’t your typical funding campaign, they aren’t just asking for donations. Every donation gets something in return as a thank you.
From a £50 donation earning you a signed poster, to a £2,500 donation earning you an invitation to the teams pre-season training camp in Spain. There really is some super cool, once in a lifetime experiences on offer as a thank you for trying to save the team.
Why not follow the link to see if you can support this great team women’s cycling so desperately needs to develop the next generation of top women’s cyclists.